Company History

Founded in 1998, Creative Business Resources (CBR) offers 3 HR outsourcing platforms – Professional Employer Organizations (PEO), Administrative Services Organization (ASO) and an HR Only Platform. We provide a wide variety of customized HR solutions designed to fit our clients’ culture. With over 20+ years of experience, CBR has established a reputation for delivering the highest levels of value, quality, and service. At CBR we have focused on HR outsourcing services instead of “cheap benefits” for our clients. We are an HR outsourcing industry leader and enjoy being involved in industry associations like the National Association of Health Underwriters (NAHU) and the Western Pension & Benefits Council. Although we have a long, successful history in the Human Resources and Payroll industry, that’s not as important as where we’re headed. We focus on becoming better every day and not resting on past accomplishments. Thus, our future mission, vision and values are listed below. Please feel free to read more detail about our HR Outsourcing team.

Mission Statement

For Our Clients: CBR is committed to providing excellent Human Resource Services through access to knowledgeable and energetic professionals working in an enjoyable team environment. CBR promotes a high level of integrity and respect for our employees and our clients.

Vision Statement

For Ourselves: CBR is striving to be…The best place to work in the Southwest, having the best talent with whom to work.

Core Values

Innovative, Proactive, Excellent, Integrity, Accountable
These values were determined by input from ALL employees and management at CBR. Every new service, training program, product or policy must pass through the core value test so we continue to stay consistent with our goals.

Innovative – in our product/service offering, and our customer relationships
Proactive – in troubleshooting HR concerns and potential client pitfalls
Excellent – in every aspect of our performance, in every department
Integrity – in every decision, regardless of the cost to us
Accountable – to each other and to each client for commitments made

It is so great to have a company such as CBR on our team. With all the legalities and changes in Payroll, Insurance and Safety issues; we have complete trust in the quality and integrity of CBR. The staff is very knowledgeable and helpful. CBR is the best and we look forward to a long business relationship with them.
Tina Dickens, Vice President, AZ Sun Electric

Our Team

Michael Tope
Michael TopeFounder and CEO
Michael Tope founded Creative Business Resources in 1997 after observing a growing demand for the outsourcing of non-profit producing activities. Anchored by his commitment to delivering solutions that help businesses maximize their potential, Michael’s vision has been integral to establishing CBR as a leader in the HR outsourcing industry. Under his leadership, CBR has won or been named as a finalist for several prestigious awards over the years, including the BBB Torch Award for Ethics.
A native Arizonan, Michael attended Arizona State University with a major in International Business. As a passionate entrepreneur, he is the owner and operator of several growing businesses. His professional successes have spanned industries ranging from commercial construction and real estate to HR technology. Most recently, Michael co-founded Forcii, an innovative application designed to help businesses accelerate their success by improving the performance of their workforces.
Mark Gorchoff
Mark GorchoffChief of Accounting & Operations
Mark is responsible for all client-side tax return preparation and internal management accounting. He brings to CBR more than 25 years’ experience as a senior financial executive with companies in the manufacturing, distribution, Internet and service industries. In addition to his Chief Accountant responsibilities, Mark has managed the human resources, MIS, legal affairs and strategic planning activities for several previous employers. Prior to joining CBR, Mark served as CFO of Inertia Dynamics Corporation, a NASDAQ listed lawn and garden products manufacturer, and was the CFO of Sandbox Entertainment, where he prepared the first registered Internet venture capital offering. Mark also has worked as an independent financial consultant, advising clients on capital structure, financial reporting, consolidations, budgeting and forecasting, as well litigation and business plans. Mark is a licensed CPA in Arizona and holds a Masters of Business Administration from Ohio State University. In 2007, he was named a finalist for the “Chief Financial Officer of the Year Award” by Financial Executives Institute.
Noemi Barraza
Noemi BarrazaDirector of Human Resources
Noemi Barraza joined CBR in 2001 and now serves as the Human Resources Director. She has been working in the HR industry for over fifteen years and has been recognized for her contributions to CBR. She received her PHR certification in 2006. Her areas of expertise include benefit administration, FMLA, orientations, COBRA, drug and background checks, handbook, policies, HR investigations and advising CBR clients on how to properly handle terminations and other incidents involving employees. She regularly provides HR specific training to clients and employees and is very well versed in her field.
Becky Volz
Becky VolzPayroll Manager
Becky Volz currently serves as the payroll manager for Creative Business Resources (CBR). She joined the company in 2004 and brings to CBR over 15 years of experience in payroll management. In this role, Becky is responsible for oversight of the payroll department and its daily functions which includes processing and delivering on-time direct deposits for all CBR clients, payroll compliance, problem solving, W2 processing and new client set up. Becky is a Certified Payroll Professional (CPP).
Kym Varner
Kym VarnerRisk Manager
Kym Varner joined the Creative Business Resources (CBR) team in 2001 and was promoted to Risk Manager in 2003. Her responsibilities include managing workers compensation policies, overseeing claim management, providing safety resources for clients and assessing clients’ risk management needs. Varner holds a Bachelor of Science degree from Angelo State University and a Master of Education degree from Texas Tech University. Recently, a requested speaker at NAPEO Conventions and Risk Management Workshops, Kym also holds an Associates degree in Risk Management and a Property and Casualty Producers license. Heavily involved in voluntary community service and ministry projects, Varner routinely participates in outreaches such as Angel Tree and Samaritan’s Purse, and serves as a Money Map Coach and a Bible study leader at her church. She also sits on the board of directors and the scholarship committee of a local ministry.


Creative Business Resources (CBR) is an Arizona PEO providing Human Resources Outsourcing to small and medium-sized businesses in Phoenix, AZ and the greater Southwest.

2016 Best Places to Work Phoenix Business Journal

The Phoenix Business Journal annually surveys Valley company employees to determine the Best Places to Work. Creative Business Resources is honored to be a 2016 Best Places to Work by the Phoenix Business Journal.

HR Training

BBB Business Ethics Awards Finalist

The BBB Torch Awards for Ethics recognize firms whose business practices and related activities exemplify BBB’s mission and principles to ensure our marketplace remains fair and honorable. CBR was honored as 2016 finalists for our dedication to ethical practices. See our video.

Best HR Company BB

Ranking Arizona

Ranking Arizona is the outcome of the largest business opinion poll in Arizona where Arizonans vote for the very best in AZ business. CBR has been named one of the best businesses in Arizona.

Best HR Employee Development and Management

“Best Places to Work in the Valley” award from BestCompaniesAZ and the Business Journal Phoenix

Creative Business Resources (CBR), a human resources outsourcing company that serves small- to medium-sized businesses, announces they have won their first “Best Places to Work in the Valley” award from BestCompaniesAZ and the Business Journal Phoenix.

Best HR Outsourcing

“CFO of the Year Awards – Finalist” from Arizona Business Magazine

Arizona Business Magazine – “CFO of the Year Awards – Finalist” Mark Gorchoff has been Creative Business Resources’ head of accounting for three and a half years.

Talent Management CFO Awards

Arizona Companies to Watch Awards

Creative Business Resources Honored As One Of The 50 Companies To Watch In Arizona By Arizona Small Business Association, “Leading Local Peo Expecting Annualized Growth Of 35 %”

Small Business HR Services ASBA

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Contact Information

  • Phone: (602) 200-8500

    Toll-Free: (888) 700-8512

  • Fax: (602) 650-1984
  • Headquarters Address
    1500 E Bethany Home Rd
    Suite 200
    Phoenix, AZ 85014
  • Business Hours